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The fast-moving consumer goods (FMCG) industry, typically divided into food and non-food products, predominantly deals in highly-demanded, fast-moving items selling at relatively low cost. Companies often have to employ extensive distribution networks to move large quantities of their products into a fiercely competitive market in which profit margins are low and consumers need to be attracted with innovative products and eye-catching packaging.

Companies striving to continuously attract customers in the large, high-volume non-food FMCG market face a number of challenges which need to be addressed in a quickly evolving market environment. To effectively showcase these challenges, the focus of this paper is firmly set on the personal, home and fabric care business within the FMCG industry.

Mock up Whitepaper Fast-Moving Consumer Goods

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How can overarching challenges in the FMCG industry and specific challenges in process technology, intralogistics, IT integration and architecture be addressed?